Customers are looking for your products/services online. Of course you want to be above the competition in search results. We have experience managing complex online search engine marketing initiatives to generate a return on investment.

We even have an authentic Qualified Google Advertising Professional on staff.

THE RIGHT TECHNOLOGY

Search engines can only index your content if they can get to the pages.
Reap the benefits of smart technology including:

• URL rewrite technology, eliminating session IDs and extraneous characters
• Keyword friendly URLs
• Google, Yahoo and MSN XML Site Maps

OPTIMIZED CONTENT

Content is still king.
Great online content includes:

• Keyword-rich copy
• Keyword optimized page titles
• Alt tags for images
• Header tags with keywords
• Meta tags including description and keywords

KEYWORD RESEARCH

What keywords should you even use in your content?
You need intelligence, specific to your products and services, which identifies:

• Your key objectives and baseline metrics
• Keywords searched frequently
• Keywords which are related but may be irrelevant, and therefore should be avoided
• Long-tail keywords which may generate a higher return on investment
• Keywords to generate quality click-throughs, rather than quantity

CAMPAIGN MANAGEMENT

Enlist an expert, literally.
Our Google Adwords Qualified Professional will lead the ongoing management of your advertising campaigns on Google, Overture (Yahoo) and MSN which involves:

• Structure and ad creation, tagging, ongoing monitoring, revisions and more
• Pay-per-click, Pay-per-impression, Pay-per-action campaigns
• Conversion tracking
• Monthly progress reports

ONLINE ADVERTISING

Search engines aren’t the only marketing medium online.
Your E-Marketing plan may also include:

• Banner advertising
• Directory listings
• Blogging
• Social networks

LANDING PAGES

Convert more visitors.
Campaign-specific landing page development includes:

• Creative design to create a cohesive user experience
• A/B testing of creative and content
• Tracking
• Reporting