The Kansas City Zoo (the “Zoo”) is recognized as one of the region’s leading educational and recreational attractions, and is a cornerstone of the community. Local residents, national and international educators and researchers are provided an accessible venue where they can “learn about and work toward a better environment for animals and humans”, benefiting a broad range of the local population.
The Zoo wanted to re-launch its website and present an attractive, affinity-building, and easily administered presence that provides visitors, educators, researchers, members of the media and the general public with information, educational opportunities, engaging activities and e-commerce features. The Zoo also desired to improve organizational process and labor efficiencies through the effective application of technology.
Digital Evolution Group developed a comprehensive website and web application framework that has allowed the Zoo to create unique one-to-one relationships with its audience, affect brand affinity drive repeat visitations and donations, and increase its popularity as a regional destination.
In addition, the Zoo staff has been given tools that allow them to easily organize, capture and disseminate information to and from educators, researchers, members of the media and the general public. These tools not only enhance the respective audiences experience with the Zoo, but they also allow for Zoo staff to work more effectively while decreasing costs.