The Kansas City Steak Company, in its 75th year of operations, is recognized as one of the nation’s leading retailers of premium quality meats and fine foods. A successful catalog retailer, Kansas City Steak Company recognized that in order to drive revenue growth it needed to introduce new tools and initiatives designed to enhance the customer experience, extend the company’s brand and maximize its various sales channels.
In mid 2006 it was apparent that Kansas City Steak Company’s online sales where stagnant and the existing Internet sales strategy and website were simply not meeting revenue expectations. In addition, the company required a new web presence by the 2006 holiday in order to capitalize on what is historically the busiest time of the year.
Kansas City Steak Company turned to Digital Evolution Group to help formulate a new Internet marketing strategy and design and deploy a retail platform that would drive increased customer acquisition and sales.
Digital Evolution Group led the Kansas City Steak executive team through a process that allowed for a rapid design and deployment of an integrated e-commerce platform to meet the 2006 holiday season. In tandem with the development of the new website, Digital Evolution Group brought to bear industry leading eMarketing experts to manage the pay per click and email marketing efforts on behalf of the company.
Digital Evolution Group met the aggressive deadline with an award winning website (2007 Business Marketing Association Award Winner - Best eCommerce Website) and a comprehensive eMarketing strategy that has broken quarterly sales records since its launch in the Fall of 2006. In fact, online sales volume is up more than 50% over the previous year.