Gordmans is one of the nations fastest growing retail companies in the U.S., with well over fifty stores, and wanted to leverage its retail exposure and broad marketing to drive visitors online and greatly enhance its brand awareness, marketing data, sales volume, and profits. The company knew that it could expand its market share by introducing new tools and initiatives designed to enhance the customer experience, extend the company’s brand, maximize unique online and offline marketing techniques, and ultimately, increase revenues.
Gordmans needed help creating a comprehensive and compelling online presence that could complement its retail stores. As part of this effort, Gordmans also required an online marketing strategy that would drive online business to its retail stores, while collecting customer information and tracking sales.
To establish an online presence, Digital Evolution Group designed, architected and implemented an attractive, feature-rich, easily administered, and scalable solution that provided a solid foundation for future growth and feature enhancement. The platform provided customized functionality that supports Gordmans retail stores, including user-administrated product and site management tools that allow administrators to display new products, coupons, and a variety of other features.
To help drive traffic to both the new website and the retail stores, Digital Evolution Group designed and implemented a comprehensive email marketing solution that leveraged the power of the Internet to communicate on a “one-to-one” basis with Gordmans customer base, gathered data from ever-expanding customer touch points, and uses the resulting information to improve its delivery of marketing, products, service and value. Many email messages contain bar codes that “closed the loop” between the online marketing and the retail sale, allowing Gordmans to instantly know how successful any campaign is in real-time. Knowing this allows Gordmans to quickly capitalize on popular offers, and make changes to campaigns to improve response from the marketplace.