BarristerBooks.com is a recognized leader in the online legal book retailing industry. In 2005, the company began to re-position in order to extend its dominance over its competitors by introducing a new look and feel, along with law student specific feature, designed to enhance the customer experience, extend the company’s brand and ultimately, increase revenues.
Leveraging Digital Evolution Groups eCommerce expertise and Barristerbooks.com understanding of their consumers, a new website emerged allowing users to accumulate Barrister Reward points, to search by ISBN, subscribe to newsletters, view their past orders and purchase gift certificates. Barristerbooks.com was able to create an affinity with their users and begin to use affiliates to further marketing their products with the help of the product management tools in the Site Management System.
Utilizing the data gained from the system each year, Barristerbooks.com has continued to expand the functionality of the site. In 2006, Digital Evolution Group implemented a URL rewrite to help utilize specific words and codes throughout the site to help increase natural SEO listings. Additionally, a new mashup functionality was developed to allow Barristerbooks.com to create XML feeds on the fly for specific products and to set pricing or discounts for the feed before passing it to a retailer such as Froogle or Amazon.